A Starbuck cofee farm in Guatemala

From M: "I just spent 3 days with some pretty serious people and learned a ton. I love the internet, fuck being a farmer is hard and the rest is bullshit =) can you imagine waiting 3 years to discover if your strategy was the right one?"

An email this morning from my friend Matias – made me feel stupid.

During 2009 – I have felt some self petty and I have been thinking that life was hard – but imagine if I was into real old school business – like farming (where we all came from – and yes my grandfather has a medium sized farm until early 1970’ies). But fuck me – and all the spoiled kids in the tech world. Its hard but NOT THIS HARD – as in farming where:

  • Product cycles are 3-4 years
  • Weather can kill all
  • Its hard physical work
  • Capital requirements are insane
  • Lots of heritage
  • Lots of environmental trouble

I feel humble that I can work in a sector where the screen always lets me work when and where I want to – mostly with whom I want to. And the fact that 99% of all offices are nice and warm. Well then there is the hardcore sales (the big secret of tech success) – where one have to aggressively show the vision and product (even very early stage) to endless amounts of clients and investors – but but but – the always offer you coffee and they are seldom rude.

Dear tech entrepreneur og colleagues out the – let be humble and proud and happy to be here in evolution.

Happpy Neew Year.