Posted on February 11, 2010

Remember to Learn From The Elder

After this reboot of my business life (and personality) I have really learned many things that are obvious to others – but ofter new to entrepreneurs.

If you are an entrerprenuer you are braking new ground (even the German VCs who are copying as if the where chinese hifi producers in the 1980’ies). You are figthing so hard to get in front of the clients – to be innovative – to break trough – that it can be really hard (nearly impossible) to absorb knowledgge from your surroundings – aka listen to people with lots of knowledge . NOTE FOR NON ENTREPRENEURS: Despite what you hear – it always starts with NOTHING – only human capital (PEOPLE) and an idea. Then comes product, money, clients, cashflow…

I have realized that – being a serial entrepreneur – the thing you naturally and unfortunately forget is: TO LOOK BACK and LISTEN TO THE ELDERLY. Its clearly because most elderly will tell you: ITS NOT POSSIBLE to do what you want to do. But my lesson over the last 18months is that you have to listen. You have to force yourself to listen and suck knowledge out of people who have exspeirience in the business you are about to enter. Consider it presales. (Hard Core Entreprenuers will say: We dont give a fuck – we are groundbreaking) – but never the less try if you can.


I have always tried to have people in the board who could advise me – but it has never worked – mainly because I have been an idiot who thought I knew better… But in the last year I have been very KEEN on having board members who can support and help. Now – in the bankrupt version of me – I have been operational and not an OWNER – and I have had to listen and digest and iterate. Its highly likely that my lack of self-confidence due to my circumstances (no one has felt it ;) – has been a key. I can conclude that it has been SO EFFECTIVE and I CAN REALLY RECOMMEND IT :).Find older people with heavy industry experiences and LISTEN.


In london Tuesday I had a chat with a travel industry veteran, this was our second chat – he is a big kahona. And he gave me an advice that I could implement INSTANTLY on our Everbread business model – and WOW it worked. Conclusion: Listen – feel your advisers – make them comfortable – and then SUCK the 20+ years of experiences into you bizz.

Two days ago I