This post was written by Morten Lund

Only Dedication. Over Creativity

9 MONTHS IN THE LAB

9 months ago I went away from 100% focus on EVERBREAD and TRADESHIFT – they are simply mature – and don’t need my pedantic focus anymore (now I’m  down to 20 hours per week – due to amassing boards & staff in both start ups).

I WANT TO CREATE STUFF

So I have been sitting on my top floor for 9 months straight – inventing about 15 new business from scratch (me + my mac + keynote). From Fashion to Payments and POS over Insurance to Wifi products – I have been bouncing ideas with all my friends (mostly Filip) – testing on investors. I have been 100% dedicated to “sampling” ideas on top of existing technologies – with a touch of social graph (this means Facebook to me). Every project has been tested on people with world class knowledge and dedication – and lots of them are killer & cool. But very few has been good enough to actually attract a Jockey – and all of the ideas have been through a 3rd and 4th and 5th round of iterations. Ideas are simply nothing – they need oxygen and top top people to kick them in their balls.

INPUT = OUTPUT

After testing a lot – I have been so endlessly fortunate – to attract 25 people who are all working like ants (most of them in highly paid and influential jobs – working under cover). The rules are simple – everyone have to work 2 months for free – and show the stamina and dedication. Unlike when I was rich – and just blew my money on small ideas and had small ownership. With O Koo and Alex as blood partners – we are creating what I think is the right way of building valuable and profitable disruptive businesses – 100% control and very majority ownership (mentally and equity).

Today  we are slowly starting to show the world a fling of whats coming out – at www.onlyXO.com (still beta).

HAVING FUN

We will want to have lots of fun at onlyXO – but profit is more important (we have taken a couple of high level investors into out Singapore outfit – from where O Koo will run the show and I will slowly move there)… And just for the record  – I’m never ever going to be bankrupt again – it probably looks pretty heroic from the outside – but it sucks harder then you can ever imagine and it takes nerves of titan fiber (checkmark). But then again – if it doesn’t kill you… and the optimism is chronic – and damn I feel alive.