This post was written by Morten Lund

MY TAKE ON GOOGLE+

Is it like Google

(the service you know – that made the web worth using after ALTAVISTAs poor poor take),
– its shit simple (se my profile here)
– shit effective and looks/feels KILLER NICE & EASY (when you get it)?
– It’s like Google, but with faces and its your second chance to get your social network and HOW to share with WHO – right.

WHAT DOES THAT MEAN?

Google+ is a advances contact manager – (and Contacts in Google has always sucked bigtime – when you think about the fact that they have +40k top engineers and unlimited bandwith, hardware nd $) – but they have jumped it.
BRILLIANT.
GOOGLE+ is just a new social networking platform integrating several of the company’s present services. Or one could say – a A KILLER CMS platform. As sugar on top – Im pretty sure that GOOGLE+ PHOTOS will become killer – the knowledge from many years with Picassa will be a huge asset for GOOGLE+. And Google SEO will be forcing everyone to act on Google+ = EVERYONE. If you are geeky Read this

OK. WHAT DOES THAT MEAN?

It’s Google’s version of Facebook, basically. And with all the learnings from FACEBOOK – and a KILLER HEADSTART called GMAIL – where Google has all the fabric to really do it right. Off course it worth having in mind that Orkut (Google their first try – had 100mio+ users – and lots of knowledge for the Google engineers to leverage.. ) and Blogger.com (+100mio users) and Picassa (+100mio users).

WHY DO WE NEED IT WHEN WE HAVE FACEBOOK?

You may have a point. 750 million people already use Facebook.
AND Facebook is great – but technology has the ability to morph into simpler and smarter and better and more intuitive – think about your first computer and then you last Mac – things are moving with light-speed.
AND Recent figures suggest Facebook participation may have peaked, with the number of users down 6 million between May and June. But FACEBOOK is mainstream and will not be killed AT ALL. Its just beautiful competition – and it show us that Apple will also have a great chance whenever they get they shit together and launch an even nicer, cooler, simpler and more userfriendly social network one day…

SO WHAT GOOGLE+ GOT THAT FACEBOOK HASNT?

Google+ allows users to put contacts into groups according to status, and share content only with certain “circles” – not groundbreaking stuff here – but nice.
It also has “hangouts” where only permitted friends can have live video conversations – still weird that Google did not buy Skype (but regulations and the masterpiece of userbility done by PHDs at Google is impressive).
But Facebook and MySpace have been around for years. Isn’t Google a bit slow off the mark? Actually this is Google’s latest stab at social networking, after the failure of Google Wave and Google Buzz.
As one research analyst put it: “They’ve been throwing stuff against the wall for several years and so forth nothing has stuck.”
I’m not normally an early adopter, but Google has helped me accidentally find a lot of porn and essays for my studies over the years, so I’ll give it a go. Where do I sign up?
You have to be invited first :)

So it’s like a VIP club, is it?

Just like FACEBOOK started with highend shools only – and I passed on investing in it – because I did not see it going mainstream – Google has a extremely succesfull history of keeping their products in closed beta – for years.
But I feel that this time they are ready to let 100mio people on VERY FAST – and invetes are flying around very fast. The CLOSED BETA seems to be marketing and insurence for failure only – you will be invited 10 times within the next 2 motnhs.

Think:

“Blogging/Twetting/Facebooking/Email/Instant Messenger – all in a box. Just ad water – and the social cake of your life is ready…”
PS. Now you just have to invest endless nights to get it – and makeit work for you, your family, your friends and your company…

FAST TRACK TO PLAY WITH GOOGLE+

My anti hero number one in tech-media +Robert Scoble is really showing he worth when describing Googe+ (can save you hours) – and you can read (and see) his notes – and get up to speed very very fast. Also +Loic Le Meur +Matt Cutts +MashAble as always speedy on the keyboard and gives cool insights and these 25 Tips
My opinion is based on +Christian Lanng +Morten Wittrock and playing with it for 24h.

And remember:

I have no fucking clue…
Now – this is posted on my Google+ – how do I post this on this WordPress Blog directly…